The story behind Cassie & Friends.
Helping litle people do big things - with heart.
Created by someone who gets children,
not a faceless company.
Cassie and Friends was founded by Miss Jacqui, a dedicated early childhood educator with over 35 years of experience in kindergartens, schools, and special education settings. After decades of supporting children’s learning, Miss Jacqui saw a growing gap: while academic expectations were increasing, children’s emotional well-being was being left behind.
She created Cassie and Friends to change that—offering an emotionally safe, play-based way for children to build essential life skills like confidence, resilience, persistence, and kindness.
More than a program, it's a movement.
Our vision is bold.
We imagine a world where emotional wellbeing is just as valued as literacy and numeracy in early childhood settings. We want every child to know how to name their feelings, navigate friendships, and try again when things feel hard.
Cassie, our lead character, represents courage, curiosity, and compassion. Through her stories and songs, children learn to understand themselves—and each other.
Why families & educators trust us.
warm, relatable, character-led delivery.
35+ years
Hands-on experience in early learning
EYLF & QKLG
Aligned for easy integration
Low-prep tools
That work in both home and classroom
Get in Touch.
Want to bring Cassie and Friends to your classroom or community?
Reach out—we’d love to connect.