Play-based life skill programs for children,

designed to build real world confidence.

A simple, cartoon-style drawing of a daisy with a smiling sun face in the centre. The petals are outlined in brown and white, and the central face has closed eyes and small freckles.

In-person programs for Early Learning Centres.

More than just a program.

In-person sessions and character-led experiences that make emotional literacy simple, fun and meaningful.

Delivered by Miss Jacqui in kindergartens and childcare settings across SEQ.

Miss Jacqui reads a book to a young boy and girl sitting beside her outdoors. The boy holds a cow soft toy and the girl holds a colourful stuffed animal. All three appear engaged with the book.

More than a curriculum,

we offer connection.

Children feel deeply seen by our characters. When a puppet expresses fear or joy, a child feels safe enough to say, “Me too.” The emotional distance created by storytelling allows children to explore hard topics gently, safely, and in their own time.

For parents and educators, it’s like being handed a magic key. Suddenly, big emotions are easier to understand and respond to. A book or puppet becomes a bridge between adult and child—opening up moments of bonding that might not have happened otherwise.

We don’t push outcomes. We create emotionally rich experiences that allow children to unfold, in their own way and in their own time. Confidence isn’t taught — it’s grown, like a seed nurtured by trust, repetition, and love.

Seven young children sit in a circle outside on a playground surface, each holding soft toys and books. Large colourful paper shapes are spread out on the ground in the centre of the group.

Miss Jacqui sits on a blanket at the beach, holding up a book and reading to three young girls. The girls sit on colourful cushions, one holding Cassie the Confident Cow plush toy. A pier extends over the water in the background.

Miss Jacqui sits on a blanket outdoors reading a book to four young children who are seated in a semi-circle on the grass; one child holds Cassie the Confident Cow Plush Toy. Bright sunlight and some shade are visible.

Key features,

of our programs.

We create environments—both physical and emotional—where children feel seen, heard, and supported.
Through character-based storytelling and play, we help children develop emotional literacy in ways that feel intuitive and joyful.

Every aspect of our offering is thoughtfully developed in alignment with the EYLF and QKLG.
We speak the language of early childhood education, but in a way that remains accessible and engaging for all.

Character-led storytelling & puppetry

Interactive music & drama

EYLF & QKLG aligned (outcome-mapped)

Flexible formats for group time or incursion-style learning

Life skills focus: confidence, emotional awareness, friendship, persistence

Cassie & Friends delivers benefits,

that ripple across every part of a child's world.

For children:

Builds emotional vocabulary and confidence
Supports friendships and peer relationships
Provides coping tools for frustration, fear, and change
Makes learning feel like play, not pressure

For parents:

Offers books and plush toys that prompt emotional conversations
Helps children regulate behaviour in gentle, empowering ways
Reduces parental stress with easy-to-use tools
Reinforces emotional language in the home

For Educators:

Saves time with ready-to-use, EYLF-aligned content
Improves classroom harmony and relationships
Boosts confidence in delivering social/emotional education
Encourages inclusive, child-led teaching practices
Cassie and Friends brings emotional intelligence to life in a way that’s intuitive, playful, and deeply rooted in early childhood best practices.

Our values.

Core principles and beliefs.

Inclusion

Every child deserves to feel like they belong. We create safe, accepting environments where all children feel valued, represented, and included.

Respect

We honour the voices, feelings, and individuality of every child. Respect underpins every story we tell, every character we create, and every interaction we have.

Play

We believe that play is powerful. We use imaginative, child-led experiences as a gateway to emotional learning and personal growth.

Connection

Relationships come first. Our work is grounded in warmth, empathy, and strong bonds with children, educators, and families.

Resilience

We provide the space and support children need to try, stumble, and rise again—turning challenges into learning opportunities.

Empowerment

We give children tools they can use for life—strategies that help them manage big feelings, build friendships, and believe in themselves.

Explore our play-based tools in our shop.

Storybooks for Home & Classroom

Engaging stories that give children the language to talk about big feelings, bravery, and relationships with confidence whilst having fun.

Plush Toys

Soft, comforting characters that reinforce emotional language and connection—perfect for quiet time, dramatic play, or circle time rituals.

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Get in Touch.

Want to bring Cassie and Friends to your classroom or community?

Reach out—we’d love to connect.